Context is key...

...shall be... ...endureth to the end... ...diligence...unto the end... ...shall receive... Much more then, being now justified by his blood, we shall be saved from wrath through him. [10] For if, when we were enemies, we were reconciled to God by the death of his Son, much more, being reconciled, we shall be saved by his life. Romans 5:9-10 And ye shall be hated of all men for my name's sake: but he that endureth to the end shall be saved. Matthew 10:22 But he that shall endure unto the end, the same shall be saved. Matthew 24:13 And we desire that every one of you do shew the same diligence to the full assurance of hope unto the end: [12] That ye be not slothful, but followers of them who through faith and patience inherit the promises. Hebrews 6:11-12 Blessed is the man that endureth temptation: for when he is tried, he shall receive the crown of life, which the Lord hath promised to them that love him. James 1:12 Fear none of those things which thou shalt suffer: behold, the devil shall cast some of you into prison, that ye may be tried; and ye shall have tribulation ten days: be thou faithful unto death, and I will give thee a crown of life. Revelation 2:10

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